01
Early concept
Sho'la Bar
A product concept carrying Sho'la's segmented design.
SHO'LA / شعلة
For the grill.
For the gathering.
Sho'la is a concept for straightforward firestarter products, made for the moment the grill—and the gathering—begins.
01 / About Sho'la
Every gathering
starts here.
Before people arrive and before the charcoal catches, there is a simple moment of preparation. Sho'la begins there and gives it a clearer form.
02 / Design
One design.
Considered details.
The concept uses a grid of fifteen units: a visual shape that makes Sho'la immediately recognizable.
- 15
- units
- 3 × 5
- design grid
- 01
- clear idea
03 / Products in development
Ideas for three
products.
These are early concepts for products that may carry the Sho'la identity. They are not final specifications or products currently for sale.
02
Early concept
Twin Pack
A concept for a pack of two Sho'la bars.
03
Early concept
Granular Format
A different format carrying the same visual language.
Visual concepts only. Actual details—including specifications, use and safety instructions, and availability—will be published at launch.
04 / Start the gathering
For the gatherings
we want to extend.
Sho'la is inspired by the cookouts we know: people close by, food on the fire, and time worth starting beautifully.
Back to the start